TADpole™ is TextingForward's Mobile Marketing Operating System. It controls all aspects to which mobile campaigns are born all the way to the study and analytics of each event. TADpole™ is a fully scalable and extensible platform to fit single and multi level marketing efforts for small and large corporations alike. Below is a breakdown of our platform toolbox and its respective features:
1. Campaign Central:
Create quick custom mobile marketing campaigns with a broad spectrum of campaign types to select from. Enjoy deploying campaigns like Text to Win, Voting, On Demand Coupons, as well as advanced campaign tools in seconds. Manage all keywords, campaign duration, outbound and inbound messages and many more aspects all in one central campaign management console.
2. TADpole™ Executive Dashboard:
Take a quick glance at all your mobile marketing efforts at any given time. TextingForward has created a web-based executive dashboard to summarize all your mobile marketing campaigns. Make quick and educated decisions on your mobile marketing campaigns by accessing key activity information on the FLY! For Marketers on the go, access the executive dashboard via a web connection on your smartphone.
3. Redemption System:
TADpole™ provides a unique code generation system to give brands maximum and efficient methods to track the lifecycle of offers that are distributed for their campaigns. A unique code is sent to the applicable mobile users that are only specific to the campaign to which they are participating in. Consumers present the text code to the participating brands and the redemptions occur within our proprietary redemption system. This is important for brands to avoid fraudulent and repetitive use of offers that are sent via SMS. The single most important aspect of this redemption system is the ability to report on the TRENDS and ACTIVITY of all of your customers that are part of your campaigns.
4. Outbound Blast Communicator:
TADpole™ provides the functionality to send a blast to all respective opted-in leads or customize and merge leads from different campaigns. Take advantage of TADpole’s advanced scheduling system. Create custom outbound blasts with custom frequency parameters and say goodbye to manual blasting. Never forget to send your regular Blast campaign and allow TADpole™ to do the work for you.
5. Gifting and Premium Module:
TADpole™ provides a unique module to create Mobile Gifts and the frequencies in which those gifts are distributed to your mobile users. This mobile gifting functionality allows brands to come up with creative offers that they can attach to loyal customers. Companioned with TADpole’s™ redemption system, all gifts distributed to all mobile users shall be accounted and tracked.
6. Loyalty Program:
Building your database and rewarding your customer base has never been easier. TextingForward takes a step towards being GREEN and providing a 100% paperless reward system. Take advantage of TADpole’s™ Mobile Club program. Track customer activity and reward your loyal guests with our direct-to-your-Phone mobile gifts. If you want to send a coupon after every 5, 10 or 20 visits- do it with ease by customizing the rewards in TADpole’s™ gifting module. Study the trends of your mobile campaigns and create custom efforts to show your appreciation for your loyal customer base.
7. Reporting and Analytics:
This module is the most important aspect of our platform. Our reporting infrastructure gives you full control to analyze your mobile campaign activities. Understand the results of all of your inbound and outbound offers by accessing our dashboard reports that will measure and indicate the success of your past and running campaigns. Customize your reports and schedule them to be sent to you or your team/department on any frequency interval.
8. Social Media Propagation:
TextingForward has taken mobile marketing to the next level by allowing mobile campaigns that are generated in our console to propagate to the most popular social aggregation sites. Create your campaign within seconds and push the campaign to your branded Twitter account (Facebook is coming soon). Allow your mobile campaigns to use the power of online social networks to communicate your brand and take advantage of the viral networking that can give your brand a competitive edge. TextingForward was designed to be your central point of online campaigns and is fully extensible beyond mobile marketing.
9. Data Extraction:
TextingForward wants to ensure that our customers have full control of your data. We have provided data extraction tools within our application to allow you to export your leads should you need to import campaign lead information to any of your ancillary systems.
10. Application Protocol:
Textingforward has created a robust mechanism to allow existing corporations to talk to TADpole’s™ backoffice suite. TADpole™ functionality can easily be integrated into our customers current systems. We provide standard REST and SOAP calls to allow easy and fast integration.